KULTURFORMAT stands for diverse, attractive and affordable out-of-home advertising in the arts, culture and event sector. With our out-of-home advertising inventory, we offer artists, event organizers and cultural institutions a wide range of formats at special culture rates – in Vienna and across Austria.
About KULTURFORMAT
Our mission is to make cultural advertising affordable and visible for everyone. Whether it’s a small happening, exhibition, concert, festival or large-scale event – we create the best possible advertising stage in public space.
As a 100% subsidiary of Gewista, Austria’s largest out-of-home advertising company, we focus on full-service support: from the initial consultation and media planning through production to outdoor display – KULTURFORMAT guides you through the entire process with the experience of Austria’s leading out-of-home advertising company.
We accompany cultural projects, events and campaigns from the initial idea to full implementation. Our ambition: maximum attention for your event and satisfied partners. Whether you want to advertise cost-effectively on a smaller scale or pursue a large, high-impact strategy – at KULTURFORMAT you receive a tailor-made advertising package aligned with your target audience, budget and communication goals.
Our dense network of advertising locations ensures almost seamless coverage of the urban area – and beyond, throughout Austria. With KULTURFORMAT, you can choose from a wide range of out-of-home media dedicated to cultural communication:
City Lights, City Light columns and Telelights as urban eye-catchers
Platform boards in underground stations
Exclusive advertising columns and culture columns
Mini-posters on lamp posts and switch boxes
And many other media formats
We design the perfect media mix for your event – attention-grabbing, target-group-oriented and budget-efficient.

Our values
Professionalism
We offer attractive, visible, transparent and affordable advertising opportunities for arts, culture and events. This allows you to achieve efficient advertising impact in public space even on a limited budget.
Customer focus
At KULTURFORMAT, your objectives and needs come first. We continuously develop offers that meet the specific requirements of our clients and create tailor-made cultural advertising packages.
Future orientation
We are constantly expanding our network within the local cultural scene and continuously developing our portfolio in out-of-home, digital out-of-home and culture marketing.
Promoting cultural diversity
Cultural institutions, initiatives and event organizers are at the heart of what we do. Our goal is to support cultural diversity in Vienna and Austria in the best possible way – so that smaller projects also receive the public attention they deserve.